Award-winning charcuterie specialists, Cobble Lane Cured supply the hospitality industry from Michelin Star Restaurants to Gastro pubs and well know High Street cafes like Gail’s with British made cured meats.
Trading mainly through word of mouth. Cobble Lane saw the business potential in developing a strong digital profile to build their brand and grow awareness of their product with a new customer base. Having met with the team and tasted their delicious products we felt there was a strong partnership potential.
A digital pivot
In 2020 the vast majority of Cobble Lane clients were instantly affected by the impact of covid and lock-down. We quickly worked to develop their website to include an on-line shop for the general public, previously this was completely focussed on trade. In one month we repositioning their business to seize opportunities and connect with a new customer base. Our digital strategy was fundamental in attracting a new type of customer to their website as well as building the Cobble Lane brand to a wider audience.