Alaseo - Accelerating Partnerships

digital glossary

Understanding Digital

 

We know digital jargon can be confusing. To help keep things nice and simple we’ve detailed below a short digital glossary.

digital glossary

Understanding Digital

 

We know digital jargon can be confusing. To help keep things nice and simple we’ve detailed below a short digital glossary.

Alaseo - Accelerating Partnerships

search engine optimisation (seo)

(SEO) is the process of improving the quality and quantity of website traffic to a website from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news.

Onsite SEO refers to activities on a website to improve natural visibility in a google search. This largely means optimising a website and content to improve the accessibility, relevancy and experience for users.

Offsite SEO refers to activities carried outside of a website to improve visibility. This aims to increase the number of reputable links from other.

keyword

Keyword – the word/s used in the Google Search that directs the user to a website.

Paid Search (PPC)

Where a user has click on a advert to get to a website

Alaseo - Accelerating Partnerships
Alaseo - Accelerating Partnerships

google analytics

Page views a number of a times users view a page Visits are the individual periods of time that users spend on your site. A visit is ended after 30 minutes of inactivity. Unique page views counts all the times the pages was viewed in one individual session.

Unique visitor when a user visits your website for the first time.

Landing page – the page your user begins their visit to your site on

Alaseo - Accelerating Partnerships

search engine optimisation (seo)

(SEO) is the process of improving the quality and quantity of website traffic to a website from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news.

Onsite SEO refers to activities on a website to improve natural visibility in a google search. This largely means optimising a website and content to improve the accessibility, relevancy and experience for users.

Offsite SEO refers to activities carried outside of a website to improve visibility. This aims to increase the number of reputable links from other.

Alaseo - Accelerating Partnerships

keyword

Keyword – the word/s used in the Google Search that directs the user to a website.

Paid Search (PPC)

Where a user has click on a advert to get to a website

Alaseo - Accelerating Partnerships

google analytics

Page views a number of a times users view a page Visits are the individual periods of time that users spend on your site. A visit is ended after 30 minutes of inactivity. Unique page views counts all the times the pages was viewed in one individual session.

Unique visitor when a user visits your website for the first time.

Landing page – the page your user begins their visit to your site on